CRI Seal of Approval Formulas for Success
High Test Standards Improve Carpet Cleaning Product Performance: Part 2[Link to Part 1 of this conversation]
This is the second of two conversations I had with Professional Testing Laboratories’ PresidentGary Asbury talking about his experience with how Seal of Approval testing helps manufacturers of failed cleaning solutions improve their product formulas so that they pass the second time through. It is a frequent claim here at the Carpet and Rug Institute that the Seal of Approval (SOA) testing and certification program for carpet cleaning solutions and equipment was developed primarily to increase customer satisfaction with carpet by raising the bar on cleaning performance – and there is no one more able to assert the truth of that than Gary Asbury and the rest of his team at Professional Testing Laboratories.
The most significant testimony to the success of any testing program lies in its power to shape product performance, right? What good is a standard if everyone can pass it? CRI’s claim that “Only the Best Pass the Test”, is a statement we stand behind.
Last time, Gary talked about a manufacturer who didn’t use his product’s SOA failure as a teachable moment for product improvement, but today he relates some more positive examples.
“A large commercial cleaning solution manufacturer presented its product to PTL for Seal of Approval testing. The company had been doing its own performance testing on their product – which is commendable of them, but the problem was, they had only been comparing their product against their number one competitor, and the competition’s product had a horrible problem with accelerated resoiling. Accelerated resoiling happens when a carpet cleaning solution leaves a sticky residue behind that acts like a dirt magnet. The first manufacturer’s product performed better than its competition in terms of resoiling, but it was a far cry from being at a level that would meet the Seal of Approval requirements.
After receiving their failure notice, the first manufacturer was astounded. But, after looking at the test results and seeing the problem, they went back to the drawing board, and within three months, they had reformulated and passed the testing.
Another time, a huge carpet cleaning retail supplier had a product that failed the colorfastness testing. We’d tested their product on over two dozen fiber types, colors, and constructions of carpet, and the testing definitely showed their product caused a significant color change in the carpet after it was exposed to light. This was a major concern – a big manufacturer with a lot on the line. Within a week of the failure notice, the company sent a private jet to Dalton with five of their top executives on board. In two months the problem was solved.
One more example – several years ago, a fairly high-level executive from a major retail chain visited PTL to look at our testing methods and tour the facility. He was impressed with the lab, and particularly impressed with the Seal of Approval program itself. The day after he left, he contacted every one of his suppliers and told them to submit their products for Seal of Approval testing. It was a powerful testimony to the value of the program.”
Located in Dalton, Georgia, Professional Testing Labs is an ISO 14025 and NVLAP-certified lab that has provided federally-certified test results for all types of flooring manufacturers since 1988. In 2009, PTL performed more than 3000 batteries of tests, at an average of five tests per battery.